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CREATOR ECONOMY
What 100+ Creators Said About Using AI in Brand Collaborations
How creators are using AI to drive better campaign results.
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Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
CREATOR STRATEGY
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CONTENT LICENSING
Reaction creators need to license lots of fresh content. Collab lets them do it with zero upfront payment.
Reaction content is a genre as old as video itself.
E-COMMERCE INSIGHTS
So what are the trending gifts of the holiday season, and the most likely candidates for Christmas gifts this year?
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CREATOR ECONOMY
Podcasts are selling products, but some brands are still holding back (to the tune of $1 billion)
Podcasts are forecast to command nearly $2.5 billion in ad revenue this year–but podcast advertising agency Oxford Road says that number could be nearly $1 billion higher if podcasts were better about giving brands standardized ROI measurements.