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CREATOR STRATEGY
Shorts now make more money for YouTube than long-form videos
In an after-hours earnings call, Google reported record revenue of $102.35 billion for Q3 2025, with YouTube accounting for $10.26 billion of that thanks to advertising earnings.
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CREATOR ECONOMY
Instagram Adds Competitor Insights for Professional Accounts
Instagram has added a new “Competitive Insights” element to its Professional Dashboard, which will give you another way to contextualize and measure your account performance.
CREATOR ECONOMY
Creator Camp nabs three-movie deal with theater distribution marketplace Attend
Following the debut theater run of its first feature film Two Sleepy People, Creator Camp has signed a three-picture deal with Attend Theatrical Marketplace, which connects independent filmmakers with movie theaters and other exhibitors who might want to showcase their projects.
CREATOR ECONOMY
Behind Zohran Mamdani’s Creator Strategy
How he won the Instagram election.
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Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
TECH FOR CREATOR
Meet the Browser that Protects Your Creative Bandwidth
Made possible by our friends at Microsoft.