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CREATOR STRATEGY
Shorts now make more money for YouTube than long-form videos
In an after-hours earnings call, Google reported record revenue of $102.35 billion for Q3 2025, with YouTube accounting for $10.26 billion of that thanks to advertising earnings.
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CREATOR ECONOMY
Instagram Adds Competitor Insights for Professional Accounts
Instagram has added a new “Competitive Insights” element to its Professional Dashboard, which will give you another way to contextualize and measure your account performance.
CREATOR ECONOMY
Creator Camp nabs three-movie deal with theater distribution marketplace Attend
Following the debut theater run of its first feature film Two Sleepy People, Creator Camp has signed a three-picture deal with Attend Theatrical Marketplace, which connects independent filmmakers with movie theaters and other exhibitors who might want to showcase their projects.
CREATOR ECONOMY
Behind Zohran Mamdani’s Creator Strategy
How he won the Instagram election.
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
TECH FOR CREATOR
Meet the Browser that Protects Your Creative Bandwidth
Made possible by our friends at Microsoft.