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INFLUENCER MARKETING
The Death of the Short-Term Brand Deal
OWM looks to build creator equity.
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Smarter Marketing Starts Here
Most marketers waste money on channels that don’t actually drive results. The secret? Incrementality.
Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.
Inside, you’ll discover:
The difference between attribution and true incrementality
Proven testing methods to measure real impact
How to double down on the channels that actually work
Case studies from top brands already seeing outsized ROI
Don’t just run campaigns. Run campaigns that count.
CREATOR CULTURE
What’s going on with this Instagram promotion?
Instagram Rings is a new way to recognize notable creators, but why does so much of it look like The Ring?
PLATFORM STRATEGY
From Gen Z to B2B, what's considered good content.
INDUSTRY INSIGHTS
How Dara Denney Built a Six-Figure Course in 60 Days
Made possible by our friends at Teachable.
BUSINESS STRATEGY
Content vs Flywheel Framework
Which are you - a content person or a flywheel person? Why it matters for every Creator's business.