Building an Amazon Affiliate Site? Don't Make This Mistake

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How to Structure an Amazon Affiliate Website Before Publishing Content (The Blueprint Most…

Your Amazon affiliate website structure decides whether visitors find what they need, whether search engines understand your site, and…

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INFLUENCERS STRATEGIES

Because AI Is Making Content Cheaper, JUMPINGGOOSE Sees Culture as the Creator Premium

Piyush Bhandari, co-founder of Bengaluru-based brand strategy firm JUMPINGGOOSE, is asking a question the Creator Economy has not settled: if AI can generate a polished script or a beautiful image, what exactly will a creator be paid for? Cultural intelligence is where he lands specifically. “If everyone can produce, what exactly are we going to […]

Making Instagram Reels Easier, Faster & Scalable

Wondering how to create Instagram Reels faster without losing quality or reach? Want to know which new Instagram and Edits features help you edit, analyze, and scale Reels? In this article, you'll discover how to use First Draft, the Edits app, Reels analytics, pinned posts, and translations to make Instagram Reels easier to create, faster […]

CREATOR OPERATIONS

Influencer Marketing Budget Template 2026: How to Split Creator Fees, Usage Rights, Gifting and Payout Costs | Gigapay Blog

Learn how to split your 2026 influencer marketing budget across creator fees, usage rights, gifting and payout costs, with benchmarks for every line.

OPERATIONAL EFFICIENCY

Beauty Marketing Should Be Fun: How DIME Built a $3.6M EMV Month, According to Bernice Merlini

Earned Podcast: Bernice Merlini, Leader of Product Development, Brand Creative, Creator Social, and Product Marketing at DIME

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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

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DIVERSIFIED REVENUE

Black Friday Campaigns: 10 Creator Campaign Ideas to Copy

CREATOR INCOME CHECK

Would you build an affiliate website to earn money beyond social media?

An affiliate website can give influencers another way to recommend products and earn commissions outside their social platforms.