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CREATOR ECONOMY
TikTok Shop launches scheme offering £750,000 in support to small businesses
TikTok Shop has announced Shop Local, an initiative that will provide £150,000 in sales and marketing support to five UK small and medium businesses.
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AD STRATEGY
Meta Is Testing Skippable Ads on Instagram Reels, Borrowing From YouTube’s Playbook
The social platform is not initially sharing revenue with creators.
CREATOR TOOLS
YouTube has a new video player
The ‘cleaner’ look is rolling out across mobile, web, and TV.
MEDIA INDUSTRY
MIPCOM 2025: Distribution & Dealmaking, Major Studios, Turkish TV & The Creator Economy
Lucy Smith, MIPCOM’s Director called the 2025 edition ‘the biggest shift in a generation.’
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INFLUENCER CULTURE
CT's Nara Smith one of the 'hottest influencers on the planet,' according to The Hollywood Reporter
The Hollywood Reporter released its second annual ‘The Creator A-List’ on Wednesday, featuring Connecticut TikTok creator Nara Smith.