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TOP PICK FOR YOU
Build a Buyers List Fast: The Shortcut Most Marketers Miss
A practical look at why list building fails for most marketers — and how a different “buyers-first” approach is changing email marketing…
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
INFLUENCERS STRATEGIES
AI Video Editing: Save Time and Create Better Videos
Are you avoiding video because you think the production is too time-consuming or expensive? Want to use AI video tools to create and edit quality marketing videos? In this article, you'll discover a step-by-step breakdown of the video editing workflow, the specific AI tools that handle each stage, and how to put it all together […]
The post AI Video Editing: Save Time and Create Better Videos appeared first on Social Media Examiner.
Answer engine optimization case studies that prove the ROI of AEO in 2026
AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic traffic. As platforms like ChatGPT, Perplexity, and Gemini increasingly shape buying decisions, visibility inside AI-generated answers is quickly becoming a competitive advantage.
CREATOR OPERATIONS
The Day I Realized I Was Doing Online Work’ Completely Wrong
There was a specific Tuesday — I can’t tell you the exact date but I remember the feeling — when I sat back from my laptop, looked at…
The Myth of "Passive" Income
The internet is full of guys in rented suits promising you a way to make money while you sleep. They call it passive income. I call it a…
OPERATIONAL EFFICIENCY
The Most Overlooked Asset in Your Influencer Program Is the Content Itself
Influencer Marketing Hub
The Most Overlooked Asset in Your Influencer Program Is the Content Itself
Here's something worth sitting with: a long-time retail client of ours tested what happened when they took influencer-generated...
The Most Overlooked Asset in Your Influencer Program Is the Content Itself
Jim Tobin
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When Pressure Rises, Here’s Where Leaders Turn
Costs rise. Clients delay. Pressure builds.
The Survival Hub gives you practical ways to respond from cutting costs to tightening operations and staying on top of revenue.
Built to help you take control when things feel uncertain.
DIVERSIFIED REVENUE
AI For Freelancers: Actionable Use Cases and Tools
There’s plenty of talk about the potential of AI, but how do you use it as a freelancer? There are...
The post AI For Freelancers: Actionable Use Cases and Tools appeared first on Copyblogger.
PLR Powerhouse The Ultimate TikTok Earning Hack Review
The digital landscape in 2026 is moving faster than ever, and at the heart of this cultural and financial whirlwind is TikTok.
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