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How to Optimize Affiliate Content for AI Search & Boost Visibility
AI search is changing how people discover information online. Instead of clicking through a long list of search results, users can now ask…
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
INFLUENCERS STRATEGIES
5 Rules for Building AI Agents That Work in Production | Nan Yu & Jacob Shumway
Ahrefs Brand Radar alternatives for marketing teams
G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI assistants and answer engines mention, cite, and recommend brands.
CREATOR OPERATIONS
A Proven Instagram Strategy for Business Growth
Wondering why your Instagram content isn't converting the way it used to? Curious what separates the accounts that consistently drive revenue from those stuck chasing views? In this article, you'll discover a three-part Instagram marketing strategy for 2026 that combines authentic content creation, sustainable posting systems, and a simplified approach to Meta paid ads that […]
The post A Proven Instagram Strategy for Business Growth appeared first on Social Media Examiner.
OPERATIONAL EFFICIENCY
X Is Turning Creator Monetization Into an Originality Test
Influencer Marketing Hub
X Is Turning Creator Monetization Into an Originality Test
In recent news, we reported that YouTube is making changes to its YouTube Partner Program. Well, X is...
X Is Turning Creator Monetization Into an Originality Test
Chloe West
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The toughest room in advertising. Ad Studio just cleared it.
Major brands just took over a Times Square billboard, and every ad was built in Hightouch Ad Studio. Sweetgreen, HelloFresh, and Tripadvisor cleared the toughest room in advertising. Create, edit, and launch on-brand ads in a few clicks.
DIVERSIFIED REVENUE
YouTube Is Raising the Bar for Monetization While Expanding How Creators Can Earn
Influencer Marketing Hub
YouTube Is Raising the Bar for Monetization While Expanding How Creators Can Earn
YouTube is making one of its biggest changes to the Partner Program in years. Beginning February 1, 2027,...
YouTube Is Raising the Bar for Monetization While Expanding How Creators Can Earn
Nadica Naceva
I Went Looking for the Truth About Affiliate Marketing on Reddit
What experienced affiliates, beginners, and one $7-million e-commerce business taught me about how the business really works.
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