

CREATOR ECONOMY
Treasury Secretary Confirms TikTok Sale To ‘Consummate’ This Thursday
Closure is a good thing. For those who have been following the TikTok sale, it seems the final bow has been tied on a deal that will save the popular social media app from extinction. Officials announced a TikTok sale will be finalized this Thursday.
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CREATOR ENTREPRENEURSHIP
When does an influencer need to upgrade from sole proprietor to LLC?
The path to becoming a professional influencer or content creator often begins informally: a passion project, a viral video or a few affiliate links.
ENGAGEMENT TOOLS
Instagram Adds Watch History for Reels
Oh wow, Meta has implemented another “new” element, this time inspired by TikTok once again.
CREATOR SAFETY
YouTube’s AI ‘likeness detection’ tool is searching for deepfakes of popular creators
YouTube says its technology could help famous people manage AI content with their face in it ‘at scale.’
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FEATURES UPDATES
YouTube video player redesign & new icons roll out to Android, iOS
Following the announcement last week, the video player, icon, and app-wide redesign is now widely rolling out to YouTube for Android and iOS.






