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The creator economy is becoming a “must buy” — and a $37 billion industry in the U.S.
Investments in the creator economy have been turbulent, but even amid an uncertain future, business is still booming.
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CREATOR BUSINESS STRATEGY
Why Creators Are Ending Their Podcasts
Shelby Church hits pause on podcasting.
CREATOR LIVELIHOOD
Your favorite creators are burning out
New research shows creator mental health worsens with tenure. How do we build sustainably?
CONTENT ENTREPRENEURSHIP
The Two-Step Belief Strategy for Creators
Over the past few months, I have been rereading a lot of older content from my former newsletter as I make the transition into what is now Joe Pulizzi’s Tilt newsletter.
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Is Your Ad Spend Really Paying Off?
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CREATOR ECONOMY
Platforms Push Back on AI
TikTok, Meta, and Google correct course after negative user feedback.