TOP PICK FOR YOU
Why T-Mobile Is Betting Big on a Creator
Jomboy hires a TikTok exec to lead its sales team.
ADVERTISEMENT
74% of Companies Are Seeing ROI from AI.
Incomplete data wastes time and stalls ROI. Bright Data connects your AI to real-time public web data so you launch faster, make confident decisions, and achieve real business growth.
CREATOR ECONOMY
As demand for films lags, microdramas emerge
Hollywood could use all the supplemental income it can get.
PLATFORM STRATEGY
YouTube gives advertisers a sneak peek of top creators’ next projects at its first “Premieres” showcase
Once upon a time, we had YouTube Originals, where the platform partnered with creators and gave them production resources to make high-concept series and standalones.
CREATOR ECONOMY
The woman who puts America to sleep
Kathryn Nicolai has gotten really, really good at putting people to sleep.
ADVERTISEMENT
Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
CREATOR BUSINESS
Where are you on the creator hierarchy of needs?
Creators have built a $250B economy. Here's how we can build more protective infrastructure.