TOP PICK FOR YOU
Why T-Mobile Is Betting Big on a Creator
Jomboy hires a TikTok exec to lead its sales team.
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74% of Companies Are Seeing ROI from AI.
Incomplete data wastes time and stalls ROI. Bright Data connects your AI to real-time public web data so you launch faster, make confident decisions, and achieve real business growth.
CREATOR ECONOMY
As demand for films lags, microdramas emerge
Hollywood could use all the supplemental income it can get.
PLATFORM STRATEGY
YouTube gives advertisers a sneak peek of top creators’ next projects at its first “Premieres” showcase
Once upon a time, we had YouTube Originals, where the platform partnered with creators and gave them production resources to make high-concept series and standalones.
CREATOR ECONOMY
The woman who puts America to sleep
Kathryn Nicolai has gotten really, really good at putting people to sleep.
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
CREATOR BUSINESS
Where are you on the creator hierarchy of needs?
Creators have built a $250B economy. Here's how we can build more protective infrastructure.